Positioning of images. How to optimize multimedia on the website?

It takes approx. 5 minutes to read this article

Images make the Internet go round. As the leading source of information, they help us sort through the noise to understand what’s important and what’s not. 

Images are essential to marketing success on the web, especially when you want to promote products or services online. But how do you ensure that your website’s multimedia is optimized? And, where do you start? Let’s take a look at some tips and tricks to optimize your website’s multimedia content in today’s blog post!

Images are read in a different way

Images are an important part of any website. They can help break up text, add visual interest, and convey information. But did you know that images are read in a different way than text? In fact, humans process images 60,000 times faster than they do words. That means your readers could be glancing at an image for just a few seconds before moving on to the next page of content. Therefore, it’s important to optimize multimedia on your website by placing related images close together so readers don’t have to scroll through pages looking for them.

Why does good image position matter?

Images are an important part of any website and services SEO. They can help set the tone and atmosphere of your site, as well as convey important information. Good image positioning can make your site more visually appealing and help improve your website’s overall user experience. Properly aligning images so that they are visible without scrolling is just one way you can optimize multimedia on your website.

Images optimization

I am always doing that which I cannot do, in order that I may learn how to do it. 

Pablo Picasso


It’s important to ensure that your images are an appropriate size for your website. If they’re too large, they’ll take up too much space and slow down your site. If they’re too small, they won’t be visible enough. You also want to make sure that the images are placed strategically so that they help tell your story and engage your audience. Don’t place them in a way that makes it difficult for visitors to read text. 

Be mindful of their color as well, if you use different colors in your images, you might need to adjust the color of text or other design elements on your page accordingly. Black and white images are more likely to show up well in Google Image Search results because they have less detail than color images. 


The file size of an image is important for several reasons. First, it affects the load time of a page. Larger files take longer to load, which can frustrate users and cause them to leave your site. Second, file size affects your search engine optimization. Google has stated that page speed is a ranking factor, and slower pages can hurt your rankings. Finally, large image files can eat up your storage space and bandwidth, which can increase your hosting costs. The best way to find the balance is to use an image compression tool to reduce the file size without sacrificing quality. You can also use a CDN to help speed up your website.


Pixels? Forget about it. When it comes to website design, the placement of images is just as important as the quality of the image itself. By carefully positioning images on your website, you can create a visually appealing design that draws users in and helps them better understand your content. Low-quality images will make your website look unprofessional and could turn potential customers away. Use high-resolution images that are clear and crisp, and make sure they’re relevant to your site.


The first step in optimizing multimedia for your website is ensuring that all images have an alt tag. This is a brief description of the image that is displayed if the image fails to load. The text in the alt tag should be relevant to the image and descriptive enough that visitors can understand what the image is without seeing it. The title attribute tells search engines what the image contains. It also appears when you hover over the image in some browsers, which makes it easy for people with vision impairments to find out what the picture is about without having to click on it or look at its file name.

Share buttons

As you probably know, social media can be a great way to promote your content and help it reach a larger audience. But what you might not know is that where you place your social media share buttons can actually make a big difference in how often they’re used. Studies have shown that the best placement for these buttons is just below the headline of an article. That way, people who are interested in sharing your content will have the easiest time finding and using them without scrolling too far down the page.


Creating a sitemap.xml file for images helps Google and other search engines index your images properly so that people can find them when they search the web. Plus, a map file can help you organize your website’s multimedia content in an easily accessible way. Once you create a file, it will be automatically updated every time there is a change to the image or video files on your site. 

Wrapping up

Images are an important part of any website. They can help capture the attention of visitors, set the tone for your site, and even convey important information. But if they’re not positioned correctly, they can do more harm than good. If your website has visual content and you have trouble keeping balance, contact Dublin SEO agency that will help you find your balance.

Main photo: charlesdeluvio/

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